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Gerry Field, Executive Director 
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Winner. NFLCP Community 
Communications Award 

Announcing . . . 

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Serving Access Centers, Municipalities, 
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CTR Editorial Board 

Dirk Koning, Chair 
Fred Johnson, Tom Karwin, Diana Peck, 
Jack Schommer, George Stoney, 
Randy Van Dalsen 

Editor in Chief 

Jack Schommer, Vol. 13. No. 3 

Managing Editor 

Barbara Rutherford-Crest 
503) 665-0530 

NFLCP Board of Directors: 

Sharon Ingraham, Chair 
Andrew Blau, Vice Chair 
Sam Behrend, Treasurer 
Judy Crandall, Secretary 

Mary Bennin, Alma Arrington Brown, 
Ron Cooper, Ann Flynn, Atif Harden, 
Rick Hayes, Karen Helmerson, 
James Horwood, Carl Kucharski, 
Paula Manley, Elliot Mitchell, Sharon Mooney, 
Fernando Moreno, John Moore, 
Anthony Riddle, Jack Schommer, 
Catherine Shurlds, Rika Welsh, 
Jewell Ryan-White, Barb Wolf. 

Operations Manager 

Reginald Carter 


Fall 1990 



Where Do We Go From Here? By Carl Kucharski 
The musings of an access codger 

NFLCP Organizational News 

2 Message from the Chairperson By Sharon B. Ingraham 

2 International Advisory Committee Annual Report By 

Karen Helmerson 

3 Public Policy Committee Convention Wrap By Andrew Blau 
3 1991 Hometown U.S.A. Judging Sites Sought 

7 Hometown U.S.A. Awards to Air on The Learning Channel 

7 Call for Applications to the CTR Editorial Board 

8 Trade Show Is a Resounding Success 
8 NFLCP Northwest Region Focus 

About this Issue... 

On the heels of a very successful (and fun!) NFLCP Convention in Washington, D.C. 
in July, this edition of CTR will attempt to summarize some of NFLCP's committee ac- 
tivities, as well as publish one of the many excellent "White Papers" presented for the first 
time as a "track" at this year's Convention. 

"The International Advisory Committee Annual Report," and the "Public Policy Con- 
vention Wrap" do a nice job of summing up a year's worth of their important 
accomplishments. Where Do We Go from Here? The Musings of an Access Codger, 
by NFLCP's new Public Policy Chair, Carl Kucharski, is an insightful look at access roots 
and his future visions for community television. Other "White Paper" topics at the 
Convention included: 

Marginal Notes: Consumer Video, the First Amendment, and the Future 

of Access by Bob Dcvine 
Psychographic Marketing of Public Access Television: A Tool for 

Preserving Public Access in the '90's So Future Visions May 
Become a Reality in the Year 2000 and Beyond by Karen George 
and Michelle Parker 
The First Amendment Is Not Enough by Fred Johnson 
The Goal Is to Communicate by George C. Stoney 

Usage Needs Assessments for Community Access Television: Documenting 

the Present and Expecting the Future by Christopher F. White 
Telecommunications at the Local Level: Strategies for the Cities in the '90's 
by Eric Xavier, Ph.D. 
Jack Schommer (Editor-in-Chief of this issue) tells mc that NFLCP plans to package 
these "White Papers" and make them available at a nominal fee to NFLCP members. If 
you would like information on how to obtain this package, contact the National Office at 

Barbara Rutherford-Crest 

CTR, Fall 1990 


Message from the Chairperson 

By Sharon B. Ingraham 

T t is with great honor that I again 
X serve you as NFLCP Chairperson 
for this, my sixth and final year on the 
NFLCP Board of Directors. NFLCP is 
fortunate to have an incoming Board with 
depth and experience, where new leader- 
ship will make next summer's transition as 
seamless as possible for the membership. 

This have been quite a year for 
NFLCP. We have just come from a 
superb National Convention, with the 
highest registered attendance and the most 
workshops ever. Two major Congres- 
sional leaders, Representative Ed Markey 
and House Minority Whip Newt Gingrich 
addressed attendees. Our Saturday 

keynote panel featured NFLCP 's new 
partnerships with groups such as People 
for the American Way, National Federa- 
tion of Community Broadcasters, BRAVO 
and the National Alliance of Media Arts 
Centers. The special sessions conducted 
by the Closeup Foundation also marked 
the beginning of working relationships 
with groups such as the Alliance for 
Justice (a session which will be shown on 
C-SPAN). All this is on the heels of 
record Hometown USA Video Festival 
and NFLCP' s work with the Congress and 
frequent appearances in the press and on 
nationwide television. We also are 
maintaining our relationships with both 

NATOA, the Alliance for Communica- 
tions Democracy, the UCC Office of 
Communications, and the Consumer 
Federation of America. 

Finally, NFLCP is pleased to announce 
that we have begun the search for an 
Executive Director, someone who can 
continue the fine work that the Board of 
Directors, Staff and Contractors have 
carried since the summer of 1987. It is the 
Board's intention to make a final decision 
at the winter Board meeting. I urge you to 
read the ad in this issue of CTR, post it in 
your community, and consider applying 
for this vital leadership role. 

International Advisory Committee Annual Report 

In the past twelve months, the 
NFLCP International Advisory 
Committee has continued to receive an 
increasing number of international 
inquiries regarding the activities and 
membership of the NFLCP and public 
access in the United States. The whole of 
the European Economic Community may 
now be counted along with Brazil, 
Quebec, Japan and the United States as 
active partners in community-based 
television, communicating on a regular 
basis in regard to videotape and people 
exchanges, international conferences, 
funding, training, standards conversion 
and programming policies. Most recent 
and developing contacts include Gabon, 
Africa. One of the primary objectives of 
the NFLCP International Advisory 
Committee in this coming year will be to 
expand its ability to facilitate exchanges 
through fundraising and enhanced 
information sharing. 

Highlights of International Advisory 
Committee Activities, 1989-90 

□ Invitation by Video Des Pays to 

Karen Helmerson to attend 4th 
International Meeting in 
Tregastel, France, fall, 1989; 
visited four countries, ten cities 

and eleven community TV 
centers throughout Europe. 

□ Letter of support and participation 

from NFLCP to Video Des Pays 
1992 Video Olympics. 

□ Managing Editor of CTR Interna- 

tional Issue. 

□ Established regular CTR Interna- 

tional column. 

□ Continuation of Video Des Pays/ 

NFLCP tape exchange. 

□ Design of 1990 International Track, 

Washington, D.C. Convention. 

□ Invitation from the following to 

participate in: OLON (Nether- 
lands) First TV Festival, RTCL 
(Quebec) (Quebec) Fall 1990 
conference, 5th Meeting VDP 
(Spain), Sasakawa Peace Founda- 
tion (Japan) 1991 conference. 

□ Proposal received from Karen 

Ranucci for a collaborative 
Latino Media Festival. 

□ S upport of NFLCP Northeast Region/ 

RTCL Friendship Accord. 

The NFLCP International Advisory 
Committee would like to recognize and 
thank our international guests to the 1990 
NFLCP Annual Convention in Washing- 
ton, D.C. They are: 

Jurgen Linke 

Offener Kanal Berlin 
Voitastrasse 5 
1000 Berlin, West Germany 

Togs Bastiaansen 
Jose Van Hof 
6500 AK Nijmegen 

Julio Wainer 

VTV Video 
Bela Vista, Sao Paolo 

Rejean Tremblay 

Andre Soucy 
Roberto Savard 
Regis Pelletier 
Pierre Bhere 

835 Avenue Brown Local 327 
Quebec, Canada 

Proposal for World Federation of 
Local TVS 

RTCL (Association of Local and Com- 
munity Television in Quebec) will 
celebrate its twentieth anniversary through 
an international conference in Charlevoix 
Please turn to page 8 


CTR, Fall 1990 

Public Policy Committee Convention Wrap 

By Andrew Blau 

The theme for this year's conven- 
tion was "Advocate," and NFLCP 
could not have chosen better timing for 
that theme in Washington, D.C. In the 
few days we met there, the House moved 
ahead on major cable legislation, the 
Senate held hearings on allowing tele- 
phone companies into the cable business, 
and the Federal Communications Com- 
mission released its major report on the 
cable industry. 

Against that background, public policy 
was a featured part of the proceedings. 
The convention opened with a speech 
from Rep. Newt Gingrich (R-GA), House 
Minority Whip and a newfound staunch 
advocate of PEG access. Rep. Ed Markey 
(D-MA), Chair of the House Telecommu- 
nications Subcommittee, came directly 
from Capitol Hill, where the Commerce 
Committee had just approved a cable bill, 
to deliver this first public remarks on that 
bill at the "Hometown U.S.A." awards 
ceremony. Gingrich pledged to work with 
NFLCP to advocate for access, and 
Markey touted the potential of public 
access to Direct Broadcast Satellite, or 
DBS, services, which his legislation 
mandates. The convention closed with a 
coalition-building lunch, where represen- 

tatives of groups with linked interests to 
those of NFLCP, such as the National 
Federation of Community Broadcasters, 
the National Alliance of Media Arts 
Centers, and People for the American 
Way, shared their ideas and visions of the 
current environment and the possibilities 
for joint efforts. 

At that lunch, as outgoing public policy 
chair, I outlined the cable legislation 
pending in both houses of Congress and 
the need to maintain our efforts to educate 
legislators about PEG access. Despite 
extraordinary efforts from NFLCP 
members across the country, the crucial 
elements to stabilize PEG access are still 
missing from either the House or Senate 

Based on a vote by the delegates at last 
year's convention, NFLCP has been 
seeking a package that would ensure 
adequate access to cable for public, 
educational and government uses, and a 
stable environment for the sustained 
viability of the channels. The package has 
three main components: all cable systems 
should have channels dedicated for PEG 
use; money set aside for access support 
should be used for access support and 
should not be considered a franchise fee; 
and access centers and cities that manage 

access should have the same freedom from 
liability for access program content that 
they do not control that cable companies 
have now. 

The full Public Policy Committee met 
during the delegate's session to review the 
past year and outline goals and priorities 
for next year. The Committee recognized 
the public policy achievements over the 
past year, such as testifying twice before 
Congress, submitting comments to the 
FCC, building and strengthening our 
coalitions with other groups, and substan- 
tial progress on a resource packet for 
addressing controversial programming, 
and set ambitious goals for 1990-91. The 
Committee identified as its top priorities: 
1) continued advocacy to ensure a stable 
base for access; 2) building coalitions with 
other organizations representing other 
constituencies, such as labor, education, 
and seniors, as well as strengthening ties 
to the groups we are already working with; 
and 3) developing a public policy commu- 
nication and information system. The 
Committee also saw a growing need to 
leam about the implications of newer 
video delivery systems, such as DBS, for 
community programming. 

Please turn to page 8 


/t's time to start planning for the 
1991 Hometown U.S.A. Video 
Festival! If your access or local origina- 
tion facility is interested in serving as a 
preliminary judging site, send a letter 
indicating interest to Sue Buske, Home- 
town Festival Manager, c/o The Buske 
Group, 3112 O Sl, Suite 1, Sacramento, 
CA 95816. 

Each Hometown preliminary judging 
site typically oversees the judging of ap- 
proximately 100 tapes in from two to six 
categories. Preliminary judging sites must 
have both 3/4 inch and VHS equipment 
available. The preliminary judging 
process must take place during the last ten 
days of April. Approximately 26 prelimi- 
nary judging sites will be selected. 

The NFLCP is also seeking letters of 
interest from facilities interested in hosting 
the final judging for the 1991 Hometown 
Video Festival. 

Facilities who wish to be considered as 
a host site for final judging should send a 
letter of interest to the Hometown Festival 
Manager at the address listed above. The 
final judging site must have at least eight 
3/4 inch and VHS viewing stations 
available. This equipment must be 
available for three consecutive days to 
accommodate the final judging process. 
Final judging will take place in mid-May 

Quote-Unquote in Albuquerque, New 
Mexico, a 1990 preliminary judging site, 

stated the following about their participa- 
tion, "The judges loved being asked! 
Hometown was a good PR tool and a great 
opportunity for producers to see what is 
going on in other parts of the country." 
Community Access TV in Industry, CA, 
indicated, "As a preliminary Hometown 
judging site, it gave the staff and access 
producers great ideas for shows. Also, it 
left everyone with the feeling that they 
were not alone as a public access station." 

The deadline for letters of interest in 
participating as a preliminary or final 
judging site is October 15, 1990. 

CTR, Fall 1990 


Where Do We Go From Here? 
The musings of an access codger 

A White Paper By Carl Kucharski, NFLCP Public Policy Chair 
Presented at the 1990 NFLCP Convention in Washington, D.C. 

Access is responsible for more 
original programming every year 
than ABC, CBS, NBC and PBS COM- 
BINED! Yet like Rodney Dangerfield, 
"we just don't get no respect." And I'm 
tired of it. I'm tired of being reactive, 
myopic firefighters responding to every 
piece of legislation and litigation without 
our own agenda for the future. 

After 13 years in access, as volunteer 
and staff, I can see immense progress in 
funding, programs and support. So why 
have I had deep, uneasy feelings about 
access for the past two years? Until I 
decided to write this paper I didn't know 
and even today I'm not sure that what I 
say here will truly articulate the forebod- 
ings and doubts I have about our future if 
we continue along the same path we have 
during the last ten years. 

Access may survive the 1990's and be 
totally irrelevant in the year 2000. 
Have we become the McDonald's of TV, 
local franchises cranking out "product" 
deep-fried in TV oil? Are we becoming 
the farm teams for the networks? 

In order to understand what I am pro- 
posing for the future, it will be necessary 
to look briefly at the last decade - where 
we came from and where we are today. 
For the future I'm relying on mainstream 
sources and my own intuition. This cer- 
tainly isn't meant to be a scientific 
approach, but more of an uncongealed 
mass of impressions. Meaning comes 
through osmosis. 

Progress is a comfortable disease. 

e.e. cummings 
"Pity This Busy Monster, Manunkind" 

Reflections on 1979 

Jimmy Carter was President. Interest 
rates were pushing 20%. We had hostages 
in Iran. The Soviets were sending troops 
into Afghanistan. Fewer than 1% of 
households had VCR's. The meltdown at 
Three Mile Island almost happened. 

Cable penetration stood at 19%. The 
Supreme Court decided the Midwest 
Video II case and Armageddon was 
predicted for access. ESPN and CSPAN 
were launched. No one had their MTV or 
CNN or PPV - no walkmen, ET or AIDS. 
"Chip" was only one of "My Three Sons." 
Technological "innovations" were in hand 
- DBS, MMDS and interactive TV - 
remember Qube? 

The cable industry was anticipating the 
urban gold rush. Access did not exist in 
major urban areas such as: Milwaukee, 
Chicago, Boston, Columbus, Dallas, 
Houston, Sacramento, Queens, Brooklyn, 
Staten Island, Pittsburgh, Tampa, Miami, 
Washington D.C, Denver, Cincinnati, 
Portland, Seattle and on an on. 

There were approximately one 
hundred community access centers in the 
country in smaller cities with little or no 
funding. But there was a sense of adven- 
ture, a joy of making something out of 
nothing. Maybe it was just the excitement 
of birth and today it's the anxiety of teens. 

State of the Art? - 1989 

What is access like today? From two 
surveys of access, primarily public access, 
which I conducted in 1988 and 1989, I've 
been able to put together a snapshot of 
access. On the surface, access appears to 
be productive and efficient, but a deeper 
analysis, I believe, shows that access is 
dependent and short-sighted. 

There has been a growing movement to 
have access run by community-based non- 
profits. Most were incorporated between 
1980 and 1986. We are a nascent move- 
ment With this trend comes a greater 
demand for quantitative accountability and 
more government representation on access 
governing boards as a significant number 
of cable franchises come up for renewal 
by 1995. 

Almost all access centers are dependent 
upon cable company contributions or 
government allocations of franchise fees 

for at least 85% of their operating in- 
comes. Arts and humanities funding 
represents only 2% of access funding 
overall. Memberships and individual 
contributions are negligible although this 
is the largest single source of private 
giving to non-profits. Fewer than half of 
the access centers have contracts with the 
city or cable company. Access spends an 
average of 4% of its budget on develop- 
ment, marketing and outreach and less 
than 1% of access staff positions are 
specifically dedicated to these functions. 
Are we healthy, content wrapped in our 
First Amendment cloaks, oblivious to the 
shifting winds of change? 

Live programming, the original "raison 
d'etre" of access, averages less than five 
hours a week. VHS and 3/4" UMATIC 
are the primary formats as are Amiga 
computers for graphics. Yet, only twelve 
organizations surveyed use computers for 
the NFLCP bulletin board or any type of 
computer networking. Access centers 
carry some satellite delivered programs 
but there is little interest in national or 
international exchanges. More than 
26,000 original program hours were 
produced through responding access 
organizations in 1988. My estimated cost 
to produce those programs is $363 per 
hour. Variety and Broadcasting have 
reported that the average cost of one hour 
of prime time network television cost 
$500,000 to $1,000,000. 

More than 9,600 people were trained 
by these access centers in 1988 but the 
reported retention rate was less than 50% 
over twelve months, the same rate was 
true of on-going volunteers. 

Is our training a focused and effective 
method of empowering people to shape 
their own visions or is it superficially 
mimicking commercial and non-commer- 
cial broadcast models? 

Please go to the next page... 


CTR, Fall 1990 

State of the Environment - 1989 

/ need some quick money. 

Oral Roberts 

To say that the 80's was the decade of 
consumption is certainly redundant. Yet it 
is important to see the scope of our latest 
binge by comparing 1980 with 1989 - 
National debt grew from one trillion 
dollars to three trillion; corporate debt 
from 774 billion to two trillion; household 
debt 1.3 trillion to 3.2 trillion; foreign 
trade balance from a surplus of 106 billion 
to a deficit of 664 billion. 

A billion here, a billion there, pretty soon 
you're talking about real money. 
Senator Everett Dirkson 

The National League of Cities just 
reported that 54% of the cities it surveyed 
will run budget deficits this year. We've 
all read the President's lips but should 
have been paying attention to Edgar 
Bergen. Meanwhile a few minor projects 
have backed up which will have to be 
plunged soon: 

Savings and loans - $250 to 500 billion 

Highways - $315 billion 

Bridges - $72 billion 

Air traffic control - $25 billion 

Nuclear waste disposal - $50 to $200 

Clean water - $24 billion 
Hazardous waste disposal - $15 billion 

State and local governments have an 
may continue to try to pick up the tab for 
reductions in federal spending, especially 
for human services and education. Those 
elected officials are trying to determine 
how to "enhance revenues" without 
increasing taxes. Will dedicated franchise 
fees survive? 

Apparently the communist system is 
not surviving. The rise of democracy and 
capitalism in Eastern Europe and the 
Soviet Union may put an end to the "Red 
Menace." Unable to continue "commie 
bashing" and unwilling to face the real 
problems in the country (social services, 
environment, savings and loan/HUD 
scandals, infrastructure, etc.), politicians 
are turning their jaundiced gaze to 
freedom of speech. Whether it be the 
NEA funding, Mapplcthorpc in Cincin- 
nati, 2 Live Crew in Miami or other fellow 
travelers, freedom of expression may 

become the next evil empire. 

People for the American Way reports 
172 cases of book banning in 42 states so 
far this year. Atop the list are those good 
old filthy favorites "Huckleberry Finn" 
and "Catcher in the Rye." A recent 
version of "Little Red Riding Hood" was 
banned because grandma had a glass of 
wine after escaping the wolf. 

The good news is that a recent Gallup 
Poll showed that 75% of Americans don't 
want anyone imposing new laws on what 
they can see and hear. 

Americans are also giving more to non- 
profits - a record $114 billion in 1989. 
Individuals and bequests accounted for 
90% of that total, foundations - 6%, 
corporations - 4%. 

Who were the recipients of these con- 
tributions: Religion - 47%, Human 
Services - 10%, Education - 9.3%, Health, 
8.7%, Arts, Culture, Humanities - 6.5%, 
Public/Society Benefit - 3.1%, All Other 
Uses - 15%. How will we or can we get a 
piece of the pie? 

Corporations have become more vul- 
nerable to pressure from advocacy groups. 
Anti-abortionists pressured AT&T to 
discontinue its long-time funding of 
Planned Parenthood who, in turn, initiated 
a consumer boycott of AT&T, the 
Cincinnati United Trust Company was 
boycotted by anti-pornography activists 
because a Central Trust employee was 
chair of the Board of the Contemporary 
Arts Center which exhibited the Robert 
Mapplcthorpc photos. The employee 
resigned as chair of the arts center. ACT- 
UP planned a boycott of Marlboro 
cigarettes because its parent company 
Philip Morris pledged $175,000 towards 
the construction of the Jesse Helms 
Citizenship Center, 

Thought police are roving the land. 

George Will 

Topping the concern agenda of 
Americans are drugs, crime, abortion, the 
environment, the economy and education. 
Underlying these issues is the NIMBY 
syndrome (Not In My Backyard). Con- 
cern for the homeless but no shelters or 
low-cost housing in my neighborhood. 
Protecting free speech as long as I agree 
with it. Fix the roads and clean the 
environment but I won't carpool or give 
up disposables. Is the American agenda 
our agenda - should it be? 

In the face of this cable television is 

only a hot button when rates go up and 
service goes out. Little attention is paid to 
the larger moves of telecommunications 
giants which are shaping our future. 
The Baby Bells and cable industry are 
rapidly developing partnerships in Asia 
and Europe to participate in the construc- 
tion of new telecommunications systems. 
Mergers and acquisitions proliferated in 
the 80' s. Time Warner is a case in point. 
Time Warner is now the world's largest 
media firm worth $18 billion according to 
Ben Bagdikian in a 1989 article in The 
Nation. Bagdikian states that this is larger 
than the combined gross national products 
of Jordan, Bolivia, Nicaragua, Albania, 
Laos, Liberia and Mali. He refers to Time 
Warner as one of the "new lords of the 
global village," a tripleplay of media 
multi-nationals, worldwide advertising 
agencies and multi-national manufacturers 
of consumer goods. 

Where does cable stand in 1989? 
Cable stands with 52 million subscribers, a 
penetration rate near 55%, revenues in 
excess of $19 billion, an average monthly 
subscriber rate of $15.95 and an average 
system's selling price of $2,348.00 per 
subscriber. The industry reports having 
paid $570 million in franchise fees in 
1989. Meanwhile the Preferred Case 
continues to creep through the courts and 
cable legislation abounds on Capitol Hill. 
Potential time bombs for access. 

Whether the populist reactions that 
followed past boom periods reoccur in the 
90' s no one can know. But there could be 
no doubt that the last decade ended as it 
had begun: with a rising imperative for a 
new political and economic philosophy, 
and growing odds that the 1990' s will be a 
very different chapter than the 1980' s in 
the annals of American wealth and power. 

Kevin P. Phillips 
NY Times Magazine 

Where Do We Go from Here? 
Trends in the Environment 

Do not go gentle, into the good night 
Dylan Thomas 

Speculation about the 1990's have been 
the rage recently. Economic growth and 
recession have had equal and eloquent 
supporters. The role of government is 

Please turn to the next page... 

CTR, Fall 1990 


being questioned as to its ability to lead 
people through these tumultuous times. 
Yet common themes emerge from many 
of the futurist scenarios. 

John Naisbitt and Patricia Aburdene 
explored ten major directions in their book 
"Megatrends 2000": 

1) The Booming Global Economy of the 


2) A renaissance in the Arts 

3) Emergence of Free Market Socialism 

4) Global Lifestyles and Cultural 


5) Privatization of the Welfare State 

6) Rise of the Pacific Rim 

7) Decade of Women in Leadership 

8) Age of Biology 

9) Religious Revival of the New 


10) Triumph of the Individual 

United Way of America in "What Lies 
Ahead Countdown to the 21st Century" 
has identified nine "changedrivers" which 
it believes will reshape America. 

1) The Maturation of America 

2) The Mosaic Society 

3) Redefinition of Individual and Societal 


4) The Information-Based Economy 

5) Globalization 

6) Economic Restructuring 

7) Personal and Environmental Health 

8) Family and Home Redefined 

9) Rebirth of Social Activism 

Similarities may be seen from these 
basic areas of discussion without going 
into many of the details of the economic, 
social and technological implications. But 
a few points should be highlighted. 


The faces of America are changing. 
They are aging, greying and changing hue. 
By the year 2056, the average U.S. citizen 
will trace his/her descent to Africa, Asia, 
Hispanic counties, the Pacific Islands and 
Arabia. By 2015 Hispanics may be the 
largest minority in the country. Today, 
immigration is a more significant factor in 
our population growth than natural 

The 75 million baby boomers will turn 
fortysomething this decade reaching their 
peak earning and productivity years. 
Boomers are shifting their interests to 

family and quality of life issues. They are 
dissatisfied with the way our institutions 
are handling social issues. Boomers are 
providing the impetus for redefining social 
issues. Boomers are providing the 
impetus for redefining public sector and 
private sector roles. By 201 1 they start to 

Seniors are a fast-growing population, 
especially those over 65. As a group, they 
are healthier and wealthier. In fact, there 
are twice as many poor children as poor 
seniors. Currendy, 40% of seniors 65 to 
74 volunteer. 

By the year 2000, four million more 
students will be in public schools; 33% of 
us will have a college degree (27% 
currendy have one); 56 million people will 
work at home (12 million did in 1980). 

Are we mentally and philosophically 
prepared to handle these changes? 
The increase in identified social issues has 
been accompanied by a complimentary 
increase in non-profits attempting to 
address them. In Milwaukee, for example, 
the number of non-profits trying to control 
the surge of teenage pregnancies has 
increased from twelve in 1984 to more 
than forty today. Competition for chari- 
table contributions is growing steadily. 
The impact on state and local budgets will 
continue to prompt the emergence of 
coalitions of governments, business, 
educational institutions and non-profits to 
address social problems. Will we be allies 
with these community organizations 
working for change or adversaries fighting 
for scraps of financial, political and human 


I've touched on many of the economic 
realities and forecasts already, but at least 
two interlinked movements may have 
impact at home - EC '92 and the "peace 
dividend." The European community's 
joint free market targeted for completion 
in 1992 may create the largest consumer 
market in the world Changes in their tele- 
communications structure and the emer- 
gence of democracy in Eastern Europe 
may offer opportunities for community 

Associated with the revolutions in the 
East Bloc countries is speculation about a 
"peace dividend," i.e., Pentagon funds 
shifted to balance the budget or address 
social issues. But this "dividend" will be 
illusion if not ephemeral. Every billion 

dollar cut in the Pentagon's budget affects 
38,000 workers in the defense industry. 
Let's not forget that defense contracts are 
seen as jobs programs for congressional 

Above all, we must continue to be alert 
to the "Golden Rule" as it affects our 
"economies" in community media. 
"Whoever has the gold, makes the rules." 


A Scenario: The digital video signal 
makes it possible for us to manipulate 
video, audio and data on our home and 
business PC's while accessing multiple in- 
formation/image bases. Computer chips 
will have 1,000 times the information as 
they do today. Pocket-sized cellular 
Nintendo-like communicators will extend 
the communication creation network 
beyond the fiber optic links. 

Seem unlikely? It's already here. 
Digital video exists. The holdups are its 
cost and compression, both of which will 
be solved. Digital video is being inter- 
faced with computers and compact discs. 
Time Warner, ABC, IBM, Apple, Com- 
modore and National Geographic have 
operating systems in place. The Sony 
CCD-TR4 and Panasonic Palmcorder will 
get smaller and cheaper. Video will be 
"recorded" onto chips and CD's. 

A new world-wide telecommunication 
structure is being created. The only 
questions are who will have access to it 
and under what conditions. Those are the 
questions we must address with eyes that 
see beyond tomorrow an dour own vested 
structure of access. 

William J. Donnelly, an advertising 
pioneer, has recently taken a critical look 
at electronic media. Donnelly says that 
electronic media has and continues to 
usher in the "Confetti Era, in which all 
events, ideas and values are the same size 
and weight...punched out, die-cut wafers 
without distinction." The era's off -spring, 
"the Confetti Generation," will be sub- 
jected to an explosion of images and data 
that will "float down like cheap confetti." 
Society will undergo cultural segmenta- 
tion and our common ground of informa- 
tion and experience will dissolve beneath 

Underlying Donnelly's position is the 
dichotomy of information and knowledge. 
What role will community media have in 
conveying knowledge in a world over- 
wrought by mountains of information? 


CTR, Fall 1990 


Leaders think longer term, grasp the 
relationship of larger realities, 
think in terms of renewal, have 
political skills, cause change, 
affirm values, achieve unity. 

Russell E. Palmer 
Wharton School of Business 

The existence of access is a political 
statement. Politics are forces of change 
and renewal. Access must acknowledge 
its birthright and actively assume its 
responsibility for initiating change and 

Today's funding sources may dry up. 
Alternative sources are inundated with 
requests for assistance We must form new 
cooperative partnerships for economic and 
philosophical development on the national 
and international levels. 

We must recognize and address the 
changes in demographics, economics, 
social and political structures in the U.S. 
and the world. Access must embrace the 
individuals and organizations facing these 

Access must evolve into true commu- 
nity communications and learning centers 
for video, data, computer networks, com- 
munity publishing and national and inter- 
national communications. 

Access must become an incubator, 
nurturing the conception and growth of 
ideas and visions by adapting the technol- 
ogy, training and services to provide 
people with an effective human approach 
to electronic communication in the next 

Imagine a place where people can 
access all media (electronic, print, 
whatever) to create local and global 
dialogues and effectively reshape the 
visual political reality. 

Imagine a place where people can 
access land-lines (cable, telephone), 
satellites, cellular communication and 
broadcast frequencies. 

Imagine a place where people can 
learn to access computers, video, audio, 
film, photography equipment, databases 
and networks, electronic libraries, or 
whatever tools are necessary for active 

How Do We Get There? 

It will take real courage to reevaluate 
and redefine what we mean by access. It 

will take political savvy to propose and 
implement the changes necessary for 
access to evolve. A few steps to take 

1) Formation of a free speech Political 
Action Committee in cooperation with 
affinity groups throughout the country . 

2) Increased support for the Alliance 
for Communications Democracy to 
enhance litigation efforts supporting and 
promoting access. 

3) Create organizational and economic 
partnerships with affinity groups whether 
they be community media related or not. 

4) Insist on community operation of all 
access channels without government 

5) Redefine educational and govern- 
ment access channels 

6) Develop working relationships with 
our counterparts in Europe, Africa, Asia 
and Latin America. 

7) Create with affinity groups, 
research and development sites, nationally 
and internationally, to test, adapt and im- 
plement communications hardware; 
establish international exchanges of 
people and their works; develop new, 
appropriate training/education approaches; 
act as "think tanks" and meeting sites for 
community media; and develop additional 
resources and networks. 

To initiate our discussions, the NFLCP 
should immediately establish a one year 
long range planning process which would 
culminate at the 1991 national convention. 
The NFLCP Board should devise an initial 
structure and objectives for the process 
which would be implemented through the 
chapters and regional conferences (a 
bottom to top process). Affinity groups 
and individuals should be identified and 
invited (cajoled?) into participating. 

/ shall be telling this with a sigh 
Somewhere ages and ages hence; 
Two roads diverged in a wood, andl- 
I took the one less traveled by. 
And that has made all the difference. 

Robert Frost 
"The Road Not Taken" 

(This "White Paper" is one of many 
papers presented at the NFLCP Conven- 
tion in Washington, D.C. this July. For 
more information about these "White 
Papers," contact the NFLCP National 
Office at (202) 829-7186.) 

Hometown U.S.A. 
Awards to Air on 
The Learning 

The National Federation of Local 
Cable Programmers is pleased to 
announce that the Hometown U.S.A. 
Video Festival Awards Ceremony will 
air on The Learning Channel. Home- 
town winners were announced on July 
26th at a special Awards Night Event 
which was held at the Grand Hyatt 
Hotel in Washington, D.C. in conjunc- 
tion with the NFLCP National Con- 

The Awards Night Event will air on 
The Learning Channel in two one- 
hour segments. The first segment will 
air on October 25th from 1-2 p.m. 
E.S.T., and segment two will air on 
November 1 from 1-2 p.m. E.S.T. 

In its 13th year, Hometown U.S.A. 
is the largest video competition honor- 
ing the finest in local cable program- 
ming. This year Hometown received 
over 2,000 entries in 32 categories. 

Call for Applications 
to the CTR Editorial 

The CTR (Community Television 
Review) Editorial Board is currently 
accepting applications for Board 
positions. Editorial Board members 
are responsible for the oversite of 
CTR, individually act as Managing 
Editor for approximately one issue per 
year, meet quarterly by conference 
call, and meet at the annual conven- 

If you would like more information, 
or would like an application, please 

Dirk Koning 
50 Library Plaza N.E. 
Grand Rapids, MI 49503 
(616) 459-4788 

CTR, Fall 1990 


International Advisory 
Committee (con't.).. frompage2 
near Quebec City this October. The 
NFLCP has been invited to participate as 
one of fifteen organizations representing a 
total of seven countries officially attending 
this conference. A first draft proposal of a 
World Federation of Local Televisions is 
intended for presentation at this 
conference. An initial discussion of this 
proposal will take place at the 5th Meeting 
of Video Dcs Pays in Sabadell, Catalognia 
(Spain) in September. 

Satellite Channel Invites NFLCP 
International Programming 

The International Channel in Los 
Angeles, CA, has invited the NFLCP 
International Advisory Committee to 
consider a proposal for utilizing their 
satellite channel. Negotiations are 
currently in very early stages of discus- 
sions. The International Channel imports 
"contemporary foreign programs from 
around the world" for U.S. audiences. 

Karen Helmerson, Chair 
NFLCP International Advisory Committee 
c/o Staten Island Community Television 
100 Cable Way, Suite 2 
Staten Island, New York 10303 
(718) 727-1414 

Public Policy Convention Wrap (con't.) 

from page 3 

Finally, the Committee elected new 
leadership for the coming year. After two 
years as Chair, I had to step down, as man- 
dated in the Bylaws. However, the 
Committee found itself very fortunate to 
gain the leadership of Carl Kucharski. 
Carl, Executive Director of ACTV 
Channel 21 in Columbus, OH, has been 
active on public policy matters for many 
years, and provided strong leadership to 
the Ad Hoc Committee on Controversial 
Programming over the past year. Carl has 
already begun to implement the projects 
outlined at the delegates meeting, and will 
be handling public policy questions and 
coordinating the public policy network. If 
you have questions, or want to be in- 
volved, contact Carl at: 

ACTV Channel 21 

394 Oak St. 
Columbus, OH 43215 
(614) 224-2288 

While the "Advocate" convention may 
be over, we're looking forward to building 
on that theme over the next year with the 
skills, information and contacts pulled 
together in Washington, and hope to make 
the convention a springboard for a year's 
worth of activity. 

Volunteer Producers 

- to produce segments for "Given 
Opportunities...," an award-winning, 
nationally distributed television 

ud XT :p= — 


Cable Access Centers 

Make your access center "accessible" 
to more members of the community- 
become part of the VITAL network. 

is a video magazine highlighting the 
abilities ot people with developmental 
challenges such as mental retardation, 
Down's syndrome, cerebral palsy and 





is a training curriculum designed to 
teach basic cable television produc- 
tion to people with developmental 

Fof more information, contact: 
Maggie Lee 
Little City Foundation 
4801 W. Peterson Avenue 
Chicago, IL 60646 

(312) 282-2207 
FAX; (312)282-0423 

Trade Show in 
Washington, D.C. Is a 
Resounding Success 

The nearly 1,000 attendees at the 
NFLCP annual convention enjoyed a 
hands-on opportunity to review the 
latest in technological advances being 
offered to our industry by visiting 
NFLCP's largest industry trade show 
in its history. Comments heard 
among registrants were uniformly 
positive, with many visitors indicating 
that they were already looking for- 
ward to revisiting an expanded trade 
show in Portland. 

About Portland, July 25-27, 1991 

Your help in identifying suppliers 
to our industry will assist NFLCP in 
constantly improving upon the level 
of supplier participation in our annual 
meeting trade show. Please forward 
"leads" of firms whom you may have 
met at other shows (exhibitor directo- 
ries are excellent resources) or whom 
you have had business relations, to 
our show management firm at: 
Exhibit Promotions Plus 

11620 Vixens Path 
Ellicott City, MD 21043 

(301) 997-0763, FAX (301) 997-0764 

NFLCP Northwest 
Region Focus 

Jack Schommer, Managing Editor 
of this issue of CTR, has been elected 
Chair of the NFLCP Northwest 
Region. Jack says the Region will be 
busy this year planning for the 1991 
NFLCP Annual Convention in 
Portland, Oregon. 

Also, this group has been organiz- 
ing and planning for the region, 
spending two days this summer at a 
retreat in the country to focus on goals 
for the year. 

Coming up in late October is the 
tri-regional fall conference in Reno, 
Nevada with the Far West, Northwest 
and Mountain States participating. 
Titled, "Yesterday's Gamble.. .Today's 
Jackpot" the conference will feature 
workshops on programming, commu- 
nity outreach, and institutional issues. 


CTR, Fall 1990 

Great Opportunity 

National Federation of Local Cable Programmers 


NFLCP, based in Washington, D.C., is seeking an executive to direct its activities. The successful candidate will have a 
minimum of five years experience in personnel and financial management, fund-raising and public policy experience with 
not-for-profit organizations. This position reports to a Board of Directors and is responsible for negotiating contracts, 
purchasing, handling day-to-day finances, hiring and management of staff, development and implementation of strategic 
and fiscal planning, serving as a liaison for the Board with regions and chapters, preparing quarterly and annual reports. 
Compensation will include an annual salary of $40,000 (minimum) plus benefits and incentives. Send resume and cover 
letter to: 


50 Library Plaza N.E. 
Grand Rapids, Ml 49503 
ATTN: JudyCrandall 

An affirmative action, equal opportunity employer. Applications to be received by November 12, 1990. 


NFLCP Job Line 

For access jobs across America, 


(202) 882-6128 

If you have comments, suggestions, or jobs, 
please send them to: 


PO Box 27290 
Washington, D.C. 20038 

Scheduling Software 
for Community Television 

CableCast 3.26 



Now there is easy to use 
Macintosh database 
software for community 
television. It is designed 
by an experienced Public 
Access manager to solve 
scheduling hassles. 

CableCast schedules programs. 
Using simple click commands you 
can quickly make publication 
schedules and playback logs. 

FastSchedule reserves 

production equipment. Set up easy 
calendars for 10 cameras or a 100! It 
keeps track of shows in progress and 
reports on producers activities 

Will Loew-Blosser, 3948 12th Ave South 
Minneapolis, MN 55407 (612)824-7721 

NFLCP Bulk Rate 

PO Box 27290 U.S. Postage 

Washington, D.C. 20038-7290 PAID 

Permit No. 39 

Return Requested Gresham, OR 97030 

Robert Muh loach 
1807 Ann St .